You Don’t Have to Overpay for a Professional Videographer

You Don’t Have to Overpay for a Professional Videographer

By Patti Kohler, Linear Creative

Videos are now at the center of digital communication and are considered one of today’s most effective marketing tools. Because of this, clients are finding new ways to integrate videos into their marketing strategy, employing them across multiple platforms to optimize success.

Recently, Linear Creative was approached by a video production company in Cleveland to discuss the possibility of collaborating on future video projects. Their video services and portfolio samples were great, but their pricing made them untouchable for most clients we service.

So, what is a marketing manager who’s tasked with finding a reputable, yet affordable video production house in Ohio supposed to do? For starters, don’t make a rash decision based on a company’s website. Ask yourself exactly what it is you want to accomplish. Will an expensive video give you the desired return on investment? Do you need a high-end video produced on location or in a studio that requires significant staging, directing and equipment? If so, expect to pay thousands of dollars for a crew, not to mention post-editing expenses. A high-end video requires a lot of support staff which can easily add up to between $10,000 and $20,000.

But what if all you really need is more streamlined approach to produce a testimonial video, training video, new product video, or instructional video. These types of videos can often be produced for a fraction of what you might expect to pay, even with clever animation and custom designed elements included. In fact, one highly skilled videographer with the right training and equipment can likely get the job done right… especially when he has the graphic design, visual effects, and motion graphics expertise to pull it all together.

Be sure to do your research and get pricing from different sources before making a final decision. Our video production process at Linear Creative includes initial concepts, a storyboard, strategic copywriting, graphic design and animation, voiceover talent, music, and editing to produce a professional quality video that is both affordable and effective.

Contact Linear Creative’s Mike Counselman at (216) 741-1533 to discuss your upcoming video project or to obtain a no-obligation estimate. We think you’ll find Mike to be refreshingly honest, talented, and easy to work with.