Developing effective enrollment and marketing plans for private schools requires having your thinking cap on. It’s important to know your enrollment goals, your competition, and your key selling points. Linear Creative once again helped Columbia Academy in Maryland brand and market its 2017 “Sensational Summer” Camp enrichment program. With visually engaging messages delivered to a targeted parent audience, the school consistently met its enrollment goals for two years straight. In fact, 2017’s Summer Camp is on track to fill all 12 weeks with excited campers thanks to a unique logo, fun graphics, and consistent content carried across a variety of delivery vehicles including: print ads, social media, a postcard, a brochure, a weekly theme sheet, an eblast, and dedicated website pages with online enrollment functionality.
March 24, 2017