Successfully marketing adult education programs will depend on how well you target an audience, and whether you effectively communicate the benefits students will gain by enrolling in a program. In this social media marketing campaign, we focused on the key reasons why someone should consider becoming a truck driver: Truck drivers are in demand; They make good money; Starting salaries in Ohio can be up to $49,000 per year; Trucking is forecasted to increase about 67% in Ohio by 2040. This is the story we are consistently telling across multiple social media platforms to jump-start enrollment for the Columbus City School’s new adult CDL Training Program. We’re just off and running with this latest campaign, so check back soon for results!
March 04, 2017