Columbus City Schools CDL Social Marketing

About This Project

Successfully marketing adult education programs will depend on how well you target an audience, and whether you effectively communicate the benefits students will gain by enrolling in a program. In this social media marketing campaign, we focused on the key reasons why someone should consider becoming a truck driver: Truck drivers are in demand; They make good money; Starting salaries in Ohio can be up to $49,000 per year; Trucking is forecasted to increase about 67% in Ohio by 2040. This is the story we are consistently telling across multiple social media platforms to jump-start enrollment for the Columbus City School’s new adult CDL Training Program. We’re just off and running with this latest campaign, so check back soon for results!

Date
Category
Social Marketing
Tags
Columbus City Schools, Columbus Ohio, Facebook, Instagram, Non-profit, Social Marketing, Social Media, Truck Driver Training in Columbus, Twitter