RxReins is a dedicated managing general underwriter that specializes in prescription drug stop loss insurance. Linear Creative developed a visually-engaging, medical email marketing campaign to build customer leads around NJAHU, an annual health underwriting conference. A first email was deployed to a general list of attendees to create excitement about the event while positioning RXReins as a leader in this niche market. After the conference, a second email was sent to a more narrowed list of attendees who did not meet up with our client at the event. Lastly, a third email was sent to attendees who did meet with RxReins at NJAHU, thanking them for making the connection and encouraging them to start a business relationship. It’s all about touching the right audience, at the right time.
February 18, 2017