Linear Creative | RxReins Customer Leads
Linear Creative developed a visually-engaging email campaign, for RxReins, to build customer leads around NJAHU, an annual health underwriting conference.
event marketing, trade show marketing, email campaign, email marketing, email design, content development, graphic design, online marketing, digital marketing, digital design, public relations, PR
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RxReins Customer Leads

About This Project

RxReins is a dedicated managing general underwriter that specializes in prescription drug stop loss insurance. Linear Creative developed a visually-engaging, medical email marketing campaign to build customer leads around NJAHU, an annual health underwriting conference. A first email was deployed to a general list of attendees to create excitement about the event while positioning RXReins as a leader in this niche market. After the conference, a second email was sent to a more narrowed list of attendees who did not meet up with our client at the event. Lastly, a third email was sent to attendees who did meet with RxReins at NJAHU, thanking them for making the connection and encouraging them to start a business relationship. It’s all about touching the right audience, at the right time.

 

Date
Category
Email Campaigns
Tags
Email Campaign, Email Marketing, Insurance Marketing, RxReins