Columbus School of Practical Nursing Bench Signs

About This Project

In today’s digital savvy world, outdoor bus bench marketing shouldn’t be excluded from your marketing plan if you’d like to reach pedestrian, bus riders, and vehicle traffic in urban areas. By carrying the simple message “You Should Be A Nurse!” across a variety of channels including benches in downtown Columbus, we were able to target different population groups for our client, the Columbus School of Practical Nursing. Making a concerted effort to connect with males who typically did not enroll in the nursing program, we¬†doubled student enrollment and gained a 20% increase in male students.

 

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Date
Category
Signage
Tags
Bench Signs, Columbus City Schools, Nursing Marketing, Outdoor Signage