Maintaining customer loyalty in the insurance business is a challenging endeavor. Oftentimes customers chase after the lowest bidder, only to be disappointed by poor customer service or their overall experience. Smart businesses are realizing a customer-centered and human approach is the best methodology for relationship longevity. Linear Creative took just this approach in this insurance direct mailer, for Travelers Insurance, to welcoming back customers who “left the flock” and promising them the benefits they deserved.
February 20, 2017