Branding and Identity

Branding and Identity Development

The importance of branding in marketing.

• Increases business value
• Builds customer loyalty
• Creates trust within the marketplace
• Helps your stand out from the competition
• Generates new customers

Branding is critical because of the overall impact it makes on your company.

A brand is not just the visual appearance of a company like its name, logo, colors, or font choice. It’s a combination of elements that leads to customers establish a certain image or feeling about your company when thinking about your products, services, or activities. Linear Creative has helped numerous organizations either establish new brands or revitalize existing ones that resonate with their audiences.

Experts in Brand Development

Linear Creative has helped numerous organizations either establish new brands or revitalize existing ones that resonate with their audiences. Together, we can identify the strengths and weaknesses of your current brand and begin to get your company noticed.

Brand Development Strategy

Using an array of research techniques, experimental designs, and analytical methods, we consult with our clients to develop complete brand strategies. A step-by-step strategy might include the following:

1) Define your overall business strategy.
2) Clarify your target audience.
3) Research your target audience.
4) Develop your brand positioning.
5) Develop your messaging strategy.
6) Develop your name, logo, and tagline.
7) Develop your content marketing strategy.
8) Apply the brand message and strategy into all your marketing materials.
9) Create a brand toolkit to ensure consistent adoption.
10) Implement, track, report, and adjust.

Ohio Cancer Research Rebranding

Zaremba Rebranding

Columbus School of Nursing Rebranding

Cuyahoga County Veterans Rebranding