Branding and Identity

Branding and Identity Development

Why is Branding Important?

• Increases business value
• Builds customer loyalty
• Creates trust within the marketplace
• Stand out from competition
• Generates new customers

Branding is critical to a business because of the overall impact it makes on your company.

A brand is how a customer establishes a feeling or an image of your company when thinking about your products, services or activities. It is not just the visual appearance like messaging, name, colors, logo and font choice, it is also about the feelings that an individual develops towards your product or company. It’s the combination of both the physical and emotional elements that create a brand.

Strong Brand Development

We understand why good branding is critical to your business. The strength of your brand has an overall impact on your company. Our goal is to work with you to understand the strengths and weaknesses of your current brand and develop a step-by-step process for creating and strengthing a professional brand for you.


Our step-by-step process for improving your current brand or establishing a new brand.


1) Develop a brand strategy that’s right and aligned with your business objectives.

2) Create all the communication tools you will need, such as your logo, tagline, and website.

3) Executing your new brand development strategy.

Brand Development Strategy

Using an array of research techniques, experimental designs, analytic methods, and consulting processes, we help build an optimal brand strategy.  A step-by-step strategy might include the following:


1) Define what is your overall business strategy.
2) Clarify your target audience.
3) Research your target audience.
4) Develop your brand positioning.
5) Develop your messaging strategy.
6) Develop your name, logo, and tagline.
7) Develop your content marketing strategy.
8) Apply the brand message and strategy into all your marketing materials.
9) We will create a brand toolkit.
10) Implement, track, report and adjust.

Ohio Cancer Research Rebranding

Zaremba Rebranding

Columbus School of Nursing Rebranding

Cuyahoga County Venterans Rebranding