Why create a landing page?
A landing page is an effective lead marketing tool because it allows you to achieve a specific goal with results that can be easily measured. It’s also a concise way to deliver a value proposition or solution to customers outside of your main website. Typically, a visitor is driven to a landing page from a campaign email, social media post, or a pay-per-click ad. An effective landing page includes a lead capture mechanism to nurture the sales pipeline.
Support your business
Use a landing page to reach a key market, promote a product, and attract new customers.
A landing page generally has a simple message and a clear call-to-action, encouraging new leads.
Generate data and insight
Landing pages linked to specific campaigns can help to determine what channels and what messages are most effective in bringing in leads.
Grow an email list
The most common use of landing pages is to grow your leads with a form submission or a phone call.