Columbus School of Practical Nursing Billboards

About This Project

We should have titled this project “billboard designs that work.” You Should Be A Nurse was the message that Linear Creative developed for the Columbus School of Practical Nursing, carrying it across a variety of marketing channels including outdoor billboards located near the school. Because diversity was important to our client, we targeted different population groups while making a concerted effort to connect with males who typically did not enroll in the nursing program. The results? We doubled student enrollment and gained a 20% increase in male students.


Custom Field

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Trade and Signage
Billboard, Columbus City Schools, Nursing Marketing, Outdoor Signage