Rack card marketing still makes an impact in today’s digital world. The Columbus City Schools Department of Adult and Community Education offers a newer Commercial Driver’s License (CDL) Truck Driving Training Program to help adults 18 and over jump-start their careers. As part of an integrated marketing campaign that included paid online ads, social media marketing, and a dedicated landing page, we produced rack cards and building signage to announce the new program that continues to generate interest.
February 24, 2017