Developing a successful social media strategy for nursing programs requires a targeted audience approach. In order to promote the Columbus City School’s Adult Practical Nursing Program, Linear Creative created a plan that featured branded messages across multiple social platforms. Paid ads and boosted posts helped reach a targeted demographic audience outside of our client’s following. The social media program not only increased awareness, but generated click-throughs to a dedicated landing page set up for lead capture. Our online strategy doubled the program’s enrollment!
March 03, 2017