Eye Candy Optical at Crocker Park in Westlake, Ohio is one of the country’s best optical stores featuring the trendiest eyeglasses from around the world. At the start of the project, our client asked us to incorporate a pair of glasses as a visual element. This sounded fun to us! We rotated the hot pink glasses on their side to function as letters. As for the typeface, we matched it to a standard black eye test chart so Eye Candy could clearly be seen.