Providence House Pocket Guide Nonprofit Marketing

About This Project

Linear Creative designed this z-foldout card for Providence House to highlight the crisis nursery center’s vital services. The two-sided, multiple-panel z-card features approximately 20 infographics that we created to communicate powerful facts meant to spark donations, volunteering, and other types of support. Foldable pocket-sized cards are a highly tactile, engaging, memorable alternative to traditional pamphlets. As research continues to prove that users prefer short, condensed visual content as opposed to reading even the smallest of paragraphs, a properly designed foldout card can make a big impact on an audience. And the best part? Users keep them handy for longer periods of time.