Linear Creative created a responsive website design for “Each Paver Remembers” campaign to help fund the expansion of the Greater Cleveland Peace Officers Memorial, located in Downtown Cleveland. The memorial features dark granite pillars inscribed with the names of Northeast Ohio officers killed in the line of duty. Sadly, too many officers have died since the memorial built in 1993 and additional pillars are needed to add the names of officers not yet listed while allowing space for future police fatalities. The landing page allows individuals, families and corporations to purchase a personalized paver. Our marketing efforts during this campaign included several components, with paid social ads (ppc) driving much of the traffic and results. eachpaverremembers.com
June 08, 2018