While we used to start from a blank slate, we now use WordPress themes as a base and then customize them with original agency designs that are visually stunning and unique to each customer’s brand. We strive to create websites that take users on a fresh, engaging journey that’s simple to navigate. Our shift to WordPress has been largely driven by clients who prefer and request the widely-used content management system for their own software needs.
Our copywriter will work with you to identify key content areas and establish the tone you want to take. She can freshen up existing copy or write your entire website. Either way, she’ll be focused on communicating your message in a concise, digestible format while implementing best SEO practices.
Once a theme has been purchased and the design elements have been approved, our web developers will begin with a framework that’s aligned with your page goals. While the WordPress dashboard may look simple, there’s a pretty high difficulty level when it comes to coding and understanding all the plugins and their functionality. It is during this stage that we populate new content or migrate content from an existing site. We house our files on a temporary, private, non-searchable test site so you can view our progress 24/7. As for database administration and development, we handle that, too.
SEO (Search Engine Optimization)
Where do we start? With the basics. We offer keyword competitor research so the highest-ranking keywords can be integrated into your page content. We use the right headlines. We place the right copy in the right places. We link and we backlink. We tag. We integrate social media, email marketing, and blogs. We use automated tools. Google and other search engine algorithms are constantly in flux, but our goal is unchanging: to increase your page rankings – which increases traffic – which increases business.
Responsive Web Design
All new sites that Linear Creative develops are designed to be viewed on all devices with minimal navigation. Mobile-first, mobile-friendly is the approach we take, knowing people are not just engaged, but married to their smartphones.
Being fully knowledgeable of your other marketing efforts will help us maximize your website’s performance. Your advertising, social media marketing, email marketing, direct mail, blog, and any other efforts can be strategically integrated into the site build for optimum inbound / outbound results.
Landing pages are one of our favorite ways to attract and convert online visitors. Typically used as a standalone site, a successful landing page focuses on specific campaign goals and utilizes custom forms to generate trackable leads delivered right to your inbox. We’ve had great success driving traffic to landing pages from social media, banner ads, email campaigns, direct mail, and more.
Domain and Hosting Services
While we prefer clients assume responsibility for their own hosting and domain services, we do provide the option to coordinate and purchase both services through Linear Creative. We can research and secure domain names for one year or multiple years. Likewise, we can recommend and purchase a hosting plan on your behalf. We typically secure domain names early on to ensure availability.
Ecommerce is a great way to generate sales and expand your customer or donor base. Before we jump into setup mode, however, we like to make sure of two things: 1) Is there is a viable plan in place to generate traffic?; and, 2) Is there an engaging story or storefront to entice action? Instead of just placing DonateNow, PayPal, Shopify, Squarespace, or some other platform, we look at ways to heighten the user experience.
Prior to launch, we dot all our “I’s” and cross all our “T’s.” Every website undergoes a thorough proofreading before it publishes live. Our web developers follow a series of protocols before placing your website on a hosting server. This includes: adding SEO; testing the site across multiple browsers and devices; confirming domain name registration; implementing a sitemap; adding appropriate tags and links; placing analytics; validating codes; and making a backup copy of all website files. After launch, we give each other high-fives and celebrate with a staff lunch!
Some of our clients are very hands-on and want the ability to make basic updates to their websites. We provide scheduled in-person, phone, and Skype training for content management or other applications as needed. You’ll receive a leave-behind guide and the assurance of knowing we’re just a phone call away.
Website Maintenance and Security
Most of our clients choose to take advantage of personalized maintenance and security plans that include content updates, plugin updates, analytics and reporting, hack prevention, and malware cleanup. Whether it’s a monthly agreement or per project fee, a little investment now can save unexpected downtime, embarrassment, and costly site rebuilding later.
Our web developers are often called upon by new clients to troubleshoot and solve difficult problems related to websites that Linear Creative did not create. Their can-do attitude and critical thinking skills continually amaze us non-techies!
It’s an amazing feeling when you finally see your company portrayed creatively and correctly on a dynamic website. The Linear Creative team has helped many types of clients successfully launch from various starting points. We’d love to start a web relationship with you.